← All services
PPC & Paid Advertising
Paid ads with conversion tracking that actually fires.
Google Ads, Meta, LinkedIn — built around enhanced conversions, server-side tagging, and a creative cycle that learns from real data.
What you walk away with
- Lower CPL
- Server-side tracking
- Real attribution
What's included
- Google Ads, Meta, or LinkedIn campaigns — your choice of channels
- Enhanced Conversions configured + tested end-to-end
- Server-side tagging via Google Tag Manager Server Container
- Conversion API integration for Meta where applicable
- Creative cycle: 2-4 new ads per channel per month
- Weekly optimization + monthly strategy review
- Looker Studio dashboard with real attribution
$2.5-8K/month management fee · ad spend separate
How the engagement runs
Step 1 — Tracking first
Before any ad spend, we fix attribution: enhanced conversions, server-side tagging, dedupe.
Step 2 — Foundation campaigns
Branded search, high-intent keyword targeting, conservative budgets. Build data.
Step 3 — Scale + diversify
Once tracking is clean, expand into demand gen, broad match with smart bidding, channel diversification.
Step 4 — Monthly tune
Creative refresh, audience segmentation, bid strategy review, KPI report.
PPC questions, answered straight
Why is my Google Ads cost-per-lead going up?
Almost always attribution loss, not ad performance. Safari ITP, Chrome cookie deprecation, and consent-mode v2 collectively gut client-side tracking. 30-50% of conversions on iOS no longer report. Smart Bidding sees the missing data as non-conversion and bids worse. We fix tracking before touching campaigns.
How much should I spend monthly to see results?
Minimum effective spend on Google Ads: $3-5K/month. Below that, you do not have data volume for Smart Bidding to optimize. Meta similar. LinkedIn higher ($10K+) because of audience cost.
Do you charge a percentage of ad spend?
No. Flat monthly fee for management, regardless of spend. Percentage models incentivize agencies to recommend higher budgets — we want our incentive aligned with your CPL, not your spend.
What channels do you recommend?
Depends on the buyer journey. B2B services: Google Search + LinkedIn. E-commerce: Google Shopping + Meta. Local services: Google Search + Local Service Ads. We start with the channel where the highest-intent buyers already are, then expand.
Server-side tagging — is it worth the setup?
For accounts spending $5K+/month: yes, pays for itself in the first month through recovered attribution. Below that, enhanced conversions alone is enough.
Trusted by Phoenix businesses since 2016
BBB·A+ Rating
Veteran-Owned·Since 2016
Ready to stop guessing? Let's talk.
30-minute discovery call, no pitch deck. We'll tell you what we'd do, what it costs, and how we'd measure it. No commitment.