Client Work
Total Docs
SaaS · Document management
Productized SaaS marketing site + onboarding funnel for a document-automation startup.
LEGACYCase Study
The Challenge
A document-automation SaaS startup with a working product and no discoverability — no marketing site, no self-serve onboarding, and all sales driven by the founder's direct outreach.
How we did it
01
Marketing Site
Built a product marketing site with feature-first messaging, use-case sections for law firms and real estate teams, and a free-trial CTA positioned above the fold on every page.
02
Guided Onboarding
Designed a 4-step onboarding sequence that walked new users from signup to first automated document generated in under 4 minutes — reducing activation time and first-week churn.
What we delivered
- Marketing Site
- Onboarding Funnel
Technologies & services
- SaaS
- Document Mgmt
- Onboarding