Solar Ecosystems
Clean Energy · Arizona
Lead generation website and Google Ads campaigns for a residential solar installer — driving qualified homeowner consultations in the Arizona market.
0%
Lower cost-per-consultation
0+
Qualified homeowner leads
35%
Lower cost-per-consultation
The Challenge
A residential solar installer with rising CPL and declining lead quality — competing against larger firms in an increasingly saturated Phoenix market where generic targeting was no longer working.
How we did it
Savings Calculator Lead Magnet
Built a solar savings calculator as the primary lead magnet — visitors input their utility bill and get an estimated savings projection before they fill the contact form. Qualified intent before capture.
Audience Restructure
Rebuilt Google Ads campaigns around homeowner purchase signals — recent home purchase, utility cost searches, and income-qualified segments. Removed all broad-match keywords from active campaigns.
Qualification Gates
Added property ownership, roof age, and monthly utility bill as required form fields. Cost-per-qualified-consultation dropped 35% while total lead volume stayed flat.
What we delivered
- Savings Calculator
- Consultation Form
- Service Area Pages
Technologies & services
- Google Ads
- Web Design
- Lead Gen