RR Law Group
Legal · Practice-area pages + AI intake
Practice-area site rebuild + AI-powered intake assistant. Qualifies leads against case fit before they reach a paralegal.
+0%
Qualified consultations ↑
0
Months to ROI
The Challenge
Nearly 60% of booked consultations were with prospects who didn't meet RR Law's case criteria — burning paralegal hours on calls that could never convert into retained clients.
How we did it
Funnel Audit
Mapped every inbound channel and identified the primary leak: a generic contact form with no qualification gates. Over half of submissions lacked basic case-fit information before reaching the intake team.
Practice Area Rebuild
Rebuilt the site around practice-specific landing pages with clear eligibility criteria, expected timelines, and FAQ content targeting high-intent search queries for each case type.
AI Intake Configuration
Deployed a conversational AI intake agent on each practice page. The agent qualifies case type, jurisdiction, incident timeline, and prior representation before routing to a human — filtering for fit before the calendar.
Measurement & Iteration
Instrumented every intake touchpoint. Tracked qualified-consultation rate, show rate, and retained-client rate weekly. Iterated the intake flow twice in the first 60 days based on drop-off data.
What we delivered
- Practice-Area Pages
- AI Intake Assistant
Technologies & services
- Next.js
- Legal
- AI Intake
“The AI intake agent paid for itself in the first month. We stopped scheduling consultations that were never going to convert.”
Managing Partner
RR Law Group