Robert Gruler
Legal · Attorney + content platform
Personal-brand site for Robert Gruler, AZ attorney + legal commentator. SEO-tuned content engine for high-intent legal queries.
The Challenge
A prominent Arizona attorney and legal commentator missing virtually all high-intent search traffic for his practice areas — despite strong name recognition and a large social following, Google was dark.
How we did it
Personal Brand Platform
Rebuilt the site as a content-first personal brand platform with a structured legal commentary blog, video embed sections, and practice area pages targeting Phoenix criminal defense and DUI queries.
Content Engine
Established a publishing workflow for legal commentary targeting procedural and case-law search queries. Organized by case type and jurisdiction for maximum search relevance and E-E-A-T signals.
What we delivered
- Content Engine
- Video Integration
Technologies & services
- Personal Brand
- Legal
- SEO
“My social following never translated into search visibility. The content strategy changed that completely.”
Robert Gruler
Attorney