More Bass
Music & Entertainment
Rebuilt web platform for an independent label that is also an AI A&R platform and a sound-wellness studio — one roster, one data layer, three ways a record pays. Home of The Bridge and DJ Brain.
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Total Traffic Increase
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Referral Traffic Increase
The Challenge
A niche music platform for bass-music enthusiasts had passionate followers but no monetizable traffic — no SEO, a generic WordPress theme, and zero community infrastructure.
How we did it
Platform Rebuild
Rebuilt with a content taxonomy designed for search — artist profiles, event listings, release reviews, and a mix archive, each structured for long-tail discovery queries across sub-genres.
Content Engine
Established a weekly content calendar targeting sub-genre and artist queries. Published 60+ articles in the first 6 months. Organic sessions grew 300% before any paid spend was deployed.
Community Infrastructure
Added a community section, newsletter signup with a 5-email drip sequence, and a curated new-releases feed. Email list grew from 300 to 2,100 subscribers in 9 months.
What we delivered
- Label roster
- The Bridge licensing platform
- The Sanctuary sound wellness
Technologies & services
- Next.js
- TypeScript
- Firebase
- AI A&R Platform