ERTC
Tax Credit Advisory
Landing page and paid acquisition funnel for an ERTC advisory firm — drove qualified business-owner leads to a discovery call during the peak 2022-2023 filing window.
0+
Qualified business-owner leads
0%
Discovery call conversion rate
200+
Qualified business-owner leads
The Challenge
A tax credit advisory firm entering the ERTC market during the peak 2022–2023 filing window — a narrow opportunity requiring maximum qualified lead volume in minimum time.
How we did it
High-Converting Landing Page
Built an ERTC landing page with a credit estimate calculator, eligibility quiz, and discovery call CTA. A/B tested three headline variants in the first two weeks of launch.
Paid Acquisition
Launched Google Ads and Facebook campaigns targeting business owners with 5+ employees — the primary qualification threshold for ERTC eligibility. CPL hit target in week 2.
Form Optimization
Iterated form length and CTA placement based on session recordings. Reduced required fields from 9 to 5 and moved social proof above the fold — form completion improved 38%.
What we delivered
- Qualifier Flow
- Calendly Integration
Technologies & services
- Landing Page
- Google Ads
- Conversion Optimization
“We needed leads fast during a tight window. The funnel was live in a week and generating qualified calls in two.”
Founder
ERTC Advisory