Browns Batch 40
Spirits & Beverage
Brand and e-commerce launch for an Arizona craft spirits label — full identity, DTC storefront, and distributor outreach collateral.
0 weeks
Brand + DTC store live in
0%
Distributor outreach response rate
The Challenge
A craft spirits startup with a product ready for market and no brand identity, packaging, or DTC infrastructure — the founder was selling exclusively at events with no scalable channel.
How we did it
Brand Identity
Developed the full brand identity — wordmark, label design, brand standards, and visual language positioning Browns Batch 40 as a premium Arizona craft spirit with a story worth telling.
Label & Packaging Design
Designed the label across all bottle formats with FDA-compliant nutritional information, state-required disclosures, and retail shelf hierarchy — optimized for side-by-side visibility.
DTC Store Launch
Built a Shopify store with age-gate, state-by-state shipping compliance, and a case bundle option for the brand's distribution contacts. Live in 6 weeks from kickoff.
What we delivered
- DTC Storefront
- Age Gate
- Distributor Deck
Technologies & services
- Branding
- E-commerce
- F&B