Atlas Plumbing
Home services · Trades
Service-area website + local SEO + Google Ads dialed in for booked-call conversions.
LEGACY
The Challenge
A Phoenix plumbing contractor with a strong reputation and no digital presence — invisible in local search for the emergency and service calls that represent 70% of revenue.
How we did it
Service Area Architecture
Built a local SEO site with service-area pages for all 18 Phoenix metro cities served — each optimized for primary plumbing queries with Google Maps integration and schema markup.
Google Ads Campaigns
Launched call-only and responsive search campaigns targeting emergency plumbing, water heater installation, and drain service queries. Dayparting focused budget during business hours.
Emergency Routing
Built a service request form with urgency routing — emergency requests trigger an immediate SMS to the on-call tech, non-emergency requests go to the scheduling queue.
What we delivered
- Service Areas
- Quote Form
Technologies & services
- Local SEO
- Google Ads
- Trades